Lego Masters tops MKR Grand Final on debut, draws 1.37m

Lego Masters tops MKR Grand Final on debut, draws 1.37m 6 hours ago

Nine has returned to the top spot in primetime, with the debut of its latest series Lego Masters cracking 1.3 million metro viewers in its debut episode, beating Seven's MKR grand final.

Campaigns

Pedigree asks dogs and humans to donate blood together

Pedigree asks dogs and humans to donate blood together

Pedigree has worked with Clemenger BBDO Sydney to launch 'Donate with a Mate' - a world-first human and canine blood donation service.

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Choice Hotels' new 'direct approach'

Choice Hotels' new 'direct approach'

The campaign, created by Gravia Media, aims to eradicate the misconception that booking accommodation through online travel agencies is cheaper.

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The Twilight Zone takes shoppers into another dimension

The Twilight Zone takes shoppers into another dimension

The campaign will also look to drive subscriptions to Ten's new streaming platform 10 All Access.

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Opinion

Indago Digital senior SEO executive William Chung
Indago Digital senior SEO executive William Chung

Why encouraging your employees to freelance is good for business

A majority of Indago Digital employees have some sort of freelance or side hustle going on. Not only is it not a taboo thing to do or discuss, but actively encouraged by management. William Chung discusses the advantages of the freelance game.

Southern Cross Austereo chief sales officer Brian Gallagher
Southern Cross Austereo chief sales officer Brian Gallagher

How mood merchants are bending the ad market

Since October 2018 media spend, as tracked by SMI, has been softening and there’s a new boogeyman in town as a lead indicator for the advertising market, argues Brian Gallagher.

Bohemia and M&C Saatchi Group head of integrated strategy Sophie Price
Bohemia and M&C Saatchi Group head of integrated strategy Sophie Price

Technology-led optimisation obsession is limiting creativity in media agencies

Driven by their clients desire for greater efficiency, media agencies have become far too focused on technology at the expense of a once great skill in their arsenal – creativity. Bohemia’s Sophie Price makes a case for redressing the balance.

DAN appoints new MD to lead Woolworths bespoke team 6 hours ago

DAN appoints new MD to lead Woolworths bespoke team

Barbara Messitt takes over from former MD Sarah James, who exited the business earlier this year, to head up Initiative Melbourne.

KPMG appoints Jarther Taylor as marketing director 3 hours ago

KPMG appoints Jarther Taylor as marketing director

Taylor, who is the former CEO of customer experience agency Datarati, has been working in a consultancy capacity at KPMG Australia since December 2018.

Ola reveals first work following marketing and agency restructure 5 hours ago

Ola reveals first work following marketing and agency restructure

Ride-sharing platform Ola takes a swipe at Uber in its first work following a restructure to its marketing team and the appointment of a new CMO.

IPG’s ‘evolution’ driving positive Q1 results 5 hours ago

IPG’s ‘evolution’ driving positive Q1 results

IPG’s ability to adapt to a changing media landscape is behind its positive first quarter earnings results, says chairman and CEO Michael Roth.

Dettol takes top spot as Australia's most trusted brand 6 hours ago

Dettol takes top spot as Australia's most trusted brand

Vegemite coined Australia's most 'iconic' brand, while the Cancer Council was named the nation's most trusted charity organisation.

WPP confident in its comeback, but Australia ‘more difficult’ 6 hours ago

WPP confident in its comeback, but Australia ‘more difficult’

WPP’s first quarter results show a 0.9% revenue increase compared to the same period last year, during which it merged a number of agencies and cut around 3,500 jobs.

Sorrell's S4 Capital continues acquisition spree 6 hours ago

Sorrell's S4 Capital continues acquisition spree

S4 Capital has continued to expand the capabilities of MediaMonks and MightyHive with the purchase of two businesses.

Ant Melder launches podcast on diversity 3 days ago

Ant Melder launches podcast on diversity

Former Host/Havas ECD Ant Melder is launching his own podcast, Brown Riot, to celebrate diversity in the industry.

Rival papers printed in the same issue 3 days ago

Rival papers printed in the same issue

In a printing error, News Corp published pages from They Sydney Morning Herald in The Daily Telegraph.

In other news...